The Ritual

It started as a small tradition in the family, earn a Birdy when you make a Birdie on the course. A reward, something to celebrate the great result of obtaining a Birdie.
Over time, this tradition expanded outwards, including friends and even strangers as we're playing golf. That had us wondering, what happened to the Birdy? Would they pass it on? Would they keep it as a good luck charm?
What if this Birdy travelled the world? This is where Birdy was born, the idea of golfers worldwide passing on our Birdys.





